Digital Marketing Specialist

Job Description

Campaign Strategy and Execution:

• Develop and execute digital marketing campaigns across multiple channels, including search engines, social media, email, and display advertising.
• Optimize marketing campaigns to increase traffic, engagement, and conversions.

Pay-Per-Click (PPC) Advertising:

• Manage PPC campaigns on platforms like Google Ads and Bing Ads, including keyword bidding, ad creation, and performance tracking. ( Preferred but not required)

Social Media Marketing:

• Create and manage content for social media platforms (e.g., Facebook, LinkedIn, Instagram) to engage with the audience and build brand awareness.
• Monitor social media trends and adjust strategies accordingly.

Content Marketing:

• Collaborate with content creators to develop blog posts, articles, videos, and other forms of content that align with the company’s marketing goals.
• Create and build social content - images & reels - (Like 5 in a week)

Website Management

• Manage and Design the website. Website: https://www.couvrant.com/

Admin Job:

• Provide admin assistance if just needed

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Understanding of digital marketing concepts, including SEO, social media, email marketing, and content marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, Hootsuite). (It's a plus but not required)
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of HTML/CSS and website content management systems (CMS) such as WordPress.