Digital Marketing Specialist

Job Description

Digital Marketing Specialist

Key Responsibilities:

  • Develop and execute digital marketing strategies across various platforms, including social media, email, SEO, and PPC.
  • Create engaging content for blogs, social media, and marketing campaigns.
  • Analyze and report on performance metrics to optimize campaigns and enhance overall effectiveness.
  • Manage and monitor social media channels, engaging with followers and responding to inquiries.
  • Create artworks and reels videos that are visually appealing marketing materials.
  • Stay up-to-date with industry trends, tools, and best practices to ensure effectiveness in digital marketing efforts.
  • Conduct market research to identify new opportunities and customer preferences.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Years of experience in digital marketing or a related role.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
  • Strong understanding of SEO, PPC, content marketing, and social media strategies.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and generate insights for campaign improvement.
  • Creative mindset with a keen attention to detail.

Preferred Qualifications:

  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
  • Knowledge of HTML/CSS and basic graphic design skills.
    Familiarity with CRM software.

Required Skills:

  • Ability to analyze data and generate insights for campaign improvement.
  • Content strategy
  • Creative mindset with a keen attention to detail.
  • Digital marketing
  • Excellent written and verbal communication skills.
  • SEO

Must Have Skills:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience with digital marketing
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
  • Strong understanding of SEO, PPC, content marketing, and social media strategies.
  • Understanding of marketing strategies
  • Years of experience in digital marketing or a related role.

Nice to Have Skills:

  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
  • Familiarity with SEO techniques
  • Knowledge of HTML/CSS and basic graphic design skills.
  • Knowledge of social media

Benefits:

  • We are a remote-first company.